How to do seo for ecommerce site

How to do SEO for eCommerce sites in Melbourne?

If you have an e-commerce site or do SEO for one, I’m sure you’re aware of how difficult it can be. Because of these websites’ size, doing SEO for e-commerce websites in Melbourne requires a lot of time and effort. E-commerce SEO emphasizes technical and on-page optimization.

If your website has many pages, the first thing to keep in mind is that each page represents a potential SEO opportunity. You’re either thinking about building an e-commerce website or already have one that you’d like to improve but don’t know where to start.

In this article, I’ll strive to make the procedure of SEO for e-commerce websites in Melbourne as straightforward as possible.

Website Structure

Having an e-commerce website may be a pain. I’ve seen several companies just keep adding new items until they realize that their website structure is so messy that it’s almost impossible to untangle if you’re only creating a new website, congratulations on being so fortunate.

If you’re already lost on the structure of your website, it may still be salvaged, but it will take a long time. The same strategy is used for other websites in terms of website structure. The essential pages should be able to be accessed in just 1 or 2 clicks. It should appear in your website’s main navigation bar.

In this instance, your landing pages should be the only pages that require visitors to go elsewhere for more information. Aside from that, you should make all of your product categories accessible with a single click from your homepage, as well as subcategories and product pages. This aids search engine crawlers in comprehending your website’s hierarchy.

The result of keeping a website structure like this is that link juice is distributed throughout the site. The homepage of most e-commerce sites receives the majority of all backlinks. As a result, you must ensure that your home page and other important pages are linked to.

It’s important to note that the authority of links is diminished as your website progresses. The more steps between a page and your home page, the less authority it has.

Read More: Why SEO Is Important For Local Business In Melbourne?

Build your Keyword List

The three categories for e-commerce SEO Melbourne are informational keywords, transaction keywords, and commercial keywords.

Informational keywords are those that people use to seek out news, facts, hints, and other information. Commercial keywords are queries made by consumers while they look for goods but have no intention of making a purchase. Users who use transactional keywords have the goal of purchasing. This other posting goes into further detail about keyword intent.

So how would you tell the difference between them?

You might utilize the search results to learn what Google thinks a keyword’s intent is. For example, long-tail keywords that inquire about things like “how” or “what” will generally provide material such as essays or blog posts.

Keywords that are “keyword-rich” have a lot of words in the name, such as “best,” “cheap,” and so on. This indicates that consumers are searching for a list to conduct some research before deciding to buy anything.

Last but not least, transaction keywords include broad product categories and brand names. Users are already prepared to make a purchase, so Google will show them product pages or category page results in the search results.

The reason you should diversify your keyword list is that each category of term offers different possibilities. Thousands of web pages to optimize for keywords, and every opportunity should not be squandered. In the following sections, we’ll delve deeper into this topic.

Optimize Product Meta Tags

The page title is the key location for e-commerce SEO. The few places you can put keywords on in your product pages are your main opportunity here. Make sure the keyword you’re targeting appears in the page title for a specific product or category.

Yes, you’re right. Each page should be targeted separately based on its own target keyword. Remember what I said in the beginning about each page providing potential for SEO Melbourne Services? This is it, in a nutshell.

For example, here’s an illustration. I included keywords in each of the product category pages rather than just Vitamins and Supplements for sale in the title tag for a website that sells vitamins and supplements.

Additionally, this improves the chances of your website showing up in search results. It’s also critical to optimize meta descriptions for click-through rates. Google will pull random phrases from your product pages, and it won’t look good in the search results if you don’t create your own meta description.

Write Compelling Content

Even if the main goal of an e-commerce website is to sell items, content is still necessary, and you’ll need it to improve your rankings.

You can use a call to action in your content to encourage visitors to buy from your website. Blog posts that target informational or commercial keywords will bring people to your websites, and you may utilize a call to action to drive them to make a purchase.

You could also utilize internal linking to move visitors from blog entries to product pages and keep them on your site longer for them to have a better chance of converting.

Read More: How To Increase Your Business With SEO Services In Melbourne?

Have Important Pages in the XML Sitemap

The XML sitemap file for your website should contain all of the essential pages. When Google crawls your site, it uses an XML sitemap to determine the most important pages to prioritize.

People frequently make the mistake of not including their single product pages in their sitemap. You should always include your main product category and individual product pages in your XML sitemap. Subcategories may be left behind.

You might want to make a separate sitemap for products and content if you want to better organize your links. You may then submit both sitemaps in Google Search Console to ensure that both of them are indexed.

Use rel=canonical for Duplicate pages.

Having numerous product categories or subcategories might result in duplicate pages for your items, which can harm your SEO.

If a product is categorized in two or more subcategories, certain content management systems may produce one page for each subcategory and generate many URLs with the same material. You must pick one page as the main/original content and use rel=canonical on all other pages.

Make your Shop Mobile-Friendly

E-commerce website owners would desire their site to be nearly attractive in order to attract more clients, but practically appealing does not equal efficiency.

Creating an online shopping site should not be done at the expense of speed, especially on a mobile device. Mobile is a significant portion of e-commerce transactions, and having a website that does not adapt well to mobile is a missed opportunity.

Apply Schema Markup

Having a well-structured schema markup for all of your product pages allows Google to display your goods and information in rich results. Using the product schema markup may improve the appearance of your items in search results and Google images, drawing more people to visit your website.

You can also use the AggregateRating schema in your Product schema to display star ratings in Google search results if you accept reviews on your website.

You can use this tutorial to learn how to apply product schema to get the correct schema markup accepted by Google. You may also automate the schema application process with plugins. In Google Search Console’s “Product Report,” you’ll be able to see your acceptable product pages or errors in your schema markup after the application is finished.

Optimize Images

Unoptimized pictures can significantly slow down your site’s loading speed.

When uploading pictures, always try to minimize the file size while maintaining quality by compressing them. You may also use tools or plugins to automate this task for images that have already been uploaded using tools or plugins, so you won’t have to upload them again.

There are several plugins available, although I generally utilize EWWW Image Optimizer for our websites since we mostly use WordPress. Alternative texts for images or alt text should also be optimized.

This is a fantastic chance to improve your image SEO. To aid them to appear in Google images, you might use keywords on your product photos.

Google Merchant Center

A platform developed by Google that allows business owners to post information about their products and has them promoted on Google’s other platforms, including Google search, Shopping Ads, and Shopping Actions.

Get a Quote